Shopometry - Strategy

Strategy

Our 10-step approach

To ensure that your retail media network works for your traditional business, scales with ease and maximises revenues, we employ a 10 step strategy process.

01

Determine the ideal product mix, ensuring the output is measurable, targeted & real-time

02

Connect channels with a focus on a great customer experience

03

Define appropriate audience segments & categories

04

Build flexible, empowered teams who can work cross-functionally

05

Value each channel based on reach, engagement & proximity

Act like a media company using trade marketing collateral to sell audiences, channels and results.

06

Develop sales materials, rate cards, creative guidelines, event packages, etc

07

Continuously evolve by launching & commercialising new channels

08

Deliver exceptional service to suppliers and promote new media offering via trade marketing collateral and supplier events

09

Collaborate and automate to deliver exceptional financial, contractual and management governance

10

Measure results, learn and evolve your sell to drive engagement & maximise ROI for you & your suppliers

How we help advertisers

We help brands access the full path to purchase.

We are customer obsessed and focussed on driving results for both you and your suppliers.

Target

Customer-led planning and targeting based on actual purchase behaviours and supplier objectives (location, awareness, engagement, sales conversion).

Our robust technology safely leverages your first party data to extend the reach, personalisation & performance of your digital, in-store and physical marketing assets - both on and off networks.

Connect

A connected media portfolio from ‘sofa to store’ to seamlessly activate at scale across the entire customer journey to increase brand awareness, customer engagement and ultimately, drive product sales.

Optimise

Our sales impact measurements delivers full funnel marketing from inspiration & evaluation to purchase to drive suppliers' product sales and media revenue for the retailer.