The technology

Making it easy

Our platform safely leverages your first party data to extend the reach, personalisation and performance of your media inventory.

It also fully manages the end-to-end media delivery process, including inventory management, booking, campaign setup and delivery, reporting and invoicing. It makes complex media deliveries easy.
Simplification & amplification is our USP

Digital campaign delivery

Our platform is the market leader in the set-up, delivery, automated optimisation and reporting of digital campaigns.

We have automated the set up of multi-platform, conversion driven campaigns, making it easy for you to deliver ROI for your suppliers.

Through combining your valuable first-party audiences with high performing and rich ad inventory (both on and off network), we help you offer a superior media product that doesn't rely on the audience being on your owned platforms. Deliver scalable, high performing campaigns with ease.
Our unique platform centralises and automates campaigns across multiple ad platforms including Facebook, TikTok, Google, YouTube and more.
Partner advertisers can set up, manage and report on in-store, on-site and off-site campaigns in a controlled and data-safe way. 
No data gets shared externally. And you have full internal visibility and control. 
Our platform can integrate with existing on-site ad servers and invoicing systems for ease of operation.
Media product inventory

Use Shopometry to keep track of media inventory

Track any type of media product and manage inventory levels automatically. Only allow advertisers to book available inventory.

With the click of a button, view booked and unsold media, both for individual media products and across product categories and your whole media offering.
Media booking

Allow advertisers to easily book media campaigns

Suppliers and advertising partners can research media packages, view media decks and rate cards, and generate media bookings for available media inventory.

Shopometry supports multi-currency media product pricing for retailers with cross-border media sales.
Digital Campaign Automation

Automate cross-platform digital campaigns

Shopometry integrates with Facebook, Instagram, YouTube, TikTok, display and video advertising. Managing separate campaigns across all these platforms is made easy with automated campaign set up.

Once a partner advertiser has selected a target audience and uploaded its ad creative (and it has been approved by the retailer), the campaign is created automatically by the system - saving hours of complicated ad ops work.

Campaigns are optimised algorithmically, ensuring high performance against the advertiser's goals.
Campaign reporting

Shopometry generates live campaign reporting

Partner advertisers can log in to Shopometry and see live reporting at any time. They can see breakdowns by platform, campaign, strategy or advertisement.

Shopometry's reporting is clear and easy to understand, with campaign summaries in plain English and graphs to visualise performance over time.
Financial management

Manage margins with Shopometry

Shopometry has advanced margin management capabilities. This enables retailers to incorporate a data charge into off-site digital campaign delivery.

Margins can be set at an advertiser, platform and campaign level giving full flexibility to generate revenues.

Shopometry also handles financial reporting and invoicing and can integrate with existing finance systems.

Retailers are essentially on a big data goldmine – and I think we’re just seeing them get started.”*

Oliver Dickinson
Chobani's General Manager of Growth
* Mi3 The rise of retailer media, 2022

$2B+*

Total Australian retail media revenue by 2026

100%

Growth forecast of retail media revenue between 2021 and 2026
* PwC 2022 Australian Entertainment & Media Outlook
Custom development

Leverage our development team

The benefit of having our own proprietary technology is that our clients can shape our development roadmap. We are able to prioritise custom integrations and feature requests that an external technology provider wouldn't normally offer.

If you have an on-site ad server, CRM, specific finance systemor particular way of doing things, we can custom integrate for a seamless end-to-end experience.

And, if it’s your preference, Shopometry can be set up to work on a custom domain. You can define  branding and colours – and rename the platform to launch your Retail Media Network to suppliers.

We have tested and developed this approach in travel over the last three years, launching successfully to the airline industry two years ago.

We have now developed similar technology to create bespoke Retail Media Networks.

Our approach makes it easy for you scale quickly, launch, iterate and future proof your success.

As platforms continue to evolve, the revenue opportunity is exponential.

But the benefits go beyond revenue - delivering customer engagement, brand awareness & most importantly product sales

We are the first platform to fully integrate with TikTok, ensuring that our cross-platform campaigns can reach and optimise to the right audience and on the right media.

Our platform automatically decides which platform to spend on driven by performance - delivering consistent ROI to suppliers.

Partner with Shopometry

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